Cess - MTV Donut — Official Collaboration

MTV Donut — Official Collaboration
Edition 1/5 — 70 x 70 cm

MTV Donut is a contemporary sculptural reinterpretation of MTV’s iconic logo, transformed into a vibrant, provocative, and highly recognizable three-dimensional piece.

The work presents the logo as a physical volume coated with a bright pink glaze with sprinkles, evoking a sweet, pop aesthetic that directly connects with the visual imagery of contemporary culture. This mix of something tempting and graphic creates a powerful contrast that captures attention immediately.

The material treatment —soft, glossy, and almost edible— reinforces the playful and irreverent character that has defined MTV throughout its history, reinterpreting it from a current perspective within the language of 3D.

The piece has been developed in the context of a real collaboration with MTV, and it is being unveiled for the first time in a physical format.

Created through a completely digital 3D process (CGI), the work has been handcrafted in modeling, with special attention to materials, lighting, and finishes, achieving a polished, tactile, and visually striking aesthetic.

Cess is an artist specializing in digital art, CGI, and artificial intelligence, with an established track record in the creative sector, having collaborated with international brands such as Apple, Google, Prada, Vogue, Burberry, and MTV, among others.

The work is presented in high-quality Giclée printing on polycotton canvas, ensuring excellent reproduction of the detail, color, and texture of the original digital work.