No. 105725026

Vintage Japanese Enamel Advertising Sign – Kahicho Gastrointestinal Medicine – c.1950s–1960s - Enamel sign - Enamel
No. 105725026

Vintage Japanese Enamel Advertising Sign – Kahicho Gastrointestinal Medicine – c.1950s–1960s - Enamel sign - Enamel
This authentic Japanese enamel advertising sign (horo kanban) promotes Kahicho Gastrointestinal Medicine (加被胃腸薬), a classic digestive remedy from Japan’s Showa era.
The sign features the advertising slogan:
* 「一富士よ 加被で 胃腸薬」
* 「くきく 加被胃腸薬」
The vibrant green background combined with bold white typography creates a clean, highly recognizable design typical of mid-20th century Japanese pharmacy advertising. Its minimalist aesthetic and authentic patina make it an excellent display piece for collectors of vintage enamel signs, pharmaceutical memorabilia, and Japanese advertising history.
The reverse side is plain and shows substantial oxidation and age-related wear from prolonged outdoor use, while the front retains attractive original enamel with scattered chips and edge wear.
Dimensions
* Height: 45 cm
* Width: 12 cm
Estimated production period
* c. 1950s–1960s
Condition
* Original vintage condition.
* Enamel chips, scratches, rust, oxidation, and edge wear are present.
* Reverse shows heavy weathering, oxidation, and surface wear consistent with age.
* Please examine all photographs carefully, as they form an important part of the description.
Keywords
Enamel, Sign, Horo, Pharmacy, Medicine, Gastrointestinal, Digestive, Advertising, Vintage, Retro, Japan, Showa, Collectible, Industrial, Antique
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