Amsterdam 31 October 2023, Catawiki, European’s leading online marketplace for special objects, is a proud partner of the Affordable Art Fair Amsterdam opening tomorrow. In celebration of this inaugural collaboration with the globally-renowned fair, Catawiki premieres with a dedicated auction curated by the Affordable Art Fair, offering its visitors and art enthusiasts worldwide a selection of contemporary artworks directly offered by the artists with just a click of a button. The auction will run from Friday 3 November until Monday November 12. To explore the auction, click on this link.
Catawiki will present three successful artists – Téber (VE), Joost Verhagen (NL, 1975), and Frederick Geertman (NL, 1993) – at Booth 14 during the Affordable Art Fair. These artists are esteemed members of Catawiki's vibrant community of independent creators, directly showcasing their work on the online marketplace. For this special occasion, their artworkst will be displayed in a physical setting outside the digital auction.
"We are delighted to partner with the globally-renowned Affordable Art Fair for the first time, sharing our mission to inspire art enthusiasts around the world," states Cyrille Coiffet, Vice President Art at Catawiki. "For the Amsterdam 2023 edition, we are showcasing three exceptional artists who represent one of the fastest-growing markets on Catawiki where artists themselves can connect with a multi-million-strong audience. We look forward to welcoming art enthusiasts and collectors at the fair and online, establishing the Catawiki marketplace as a new place for anyone anywhere to engage with art worldwide."
Catawiki’s mission to democratize the art market
Catawiki opened its doors to independent artists in 2019 with “Direct from the Artist”, with a vision to further democratize the art market. Sales are growing fast, to date, over 200,000 artworks have been sold by independent artists. In 2022, “Direct from the Artist” grew 36% compared to 2021, selling tenths of thousands one year alone. This growth continues in 2023, in the first three quarters around 30% pieces from “Direct from the Artist” have been sold.
By providing access to its global online marketplace and supporting these talents in their businesses, Catawiki offers artists the opportunity to reach a global audience online and keep the vast majority of their earnings, empowering and providing individuals opportunities to develop their business. Almost 80% of their earnings come from different markets than their own, thanks to Catawiki's global presence in over 60 countries worldwide.
Téber, born and raised in Venezuela, seeks positivity and joy in his art. His vibrant, optimistic colors create an eternal sunshine, offering an escape from his country's challenges. Through minimal surrealism, his work embodies relaxation and inspiration. Téber's hyperreal photography evokes a sunny, prosperous world, attracting collaborations with global brands like Dior, Adidas, Google, and Volkswagen. Follow this link to the artwork: Erect Candy Bar (Cyan) - XXL
Joost Verhagen (born 1975, NL) found his artistic passion early, influenced by his family and Rotterdam's cityscape. Despite a real estate career, his love for art persisted. After an enlightening journey in the Australian Outback, he embraced painting, graduating in Classic Painting from Antwerp's art academy. Now a full-time painter in Eindhoven, Netherlands, Joost's contemporary landscapes, blending realism and surrealism, captivate global audiences. His work, exhibited in multiple countries, draws inspiration from artists like Carla Klein and Koen van de Broek, resembling transformative scenes akin to Edward Hopper's ordinary yet extraordinary world. Follow this link to the artwork: Zeeland Horizons - North Sea Dreaming 1
Frederick Geertman (born 1993, NL) is a passionate abstract artist with a degree in antiques. Fascinated by modern art, he developed a unique style using diverse formats, catering to collectors. Employing geometric shapes and vibrant palettes, his artworks balance creativity and playfulness, evoking varied emotions. Through color, shape, line, and texture, he conveys his ideas and feelings in dynamic compositions. Follow this link for the artwork: Number 14 - XXL
Note to editors
The best results at Catawiki of the three artists presenting at Affordable Art Fair are:
Joost Verhagen (1975) - Zeeland Horizons - North Sea Dreaming 2 - XXL, sold for €2.250
Téber - Quarantine, sold for €1.296
Frederick Geertman - Number 12, sold for €1.000
Catawiki is the leading online marketplace for special objects that fulfil people’s passions. Over 75,000 objects are offered in auction every week - each reviewed and selected by one of Catawiki’s hundreds of in-house experts specialised in Art, Design, Jewellery, Fashion, Classic Cars, Collectables and much more. Catawiki is headquartered in Amsterdam with over 750 employees across the world. Fulfil your passion on catawiki.com or download the app.
About Affordable Art Fair
The very first edition of the Affordable Art Fair took place in London’s Battersea Park in October 1999. Ten thousand art lovers descended upon the fair to browse and buy thousands of original contemporary paintings, sculptures, photographs and prints in a relaxed and friendly environment. Affordable Art Fair holds fairs in 10 cities around the world including London, New York, Hong Kong, Hamburg, Amsterdam, Brussels, Singapore Stockholm, Melbourne and Sydney, with two new fairs soon to open in Shanghai and Berlin. Each year over 185,000 art enthusiasts are being welcomed to the fairs globally, where they can discover a mix of local, national and international galleries showcasing a wide array of affordable artworks by established artists and rising stars.
A branded auction will be running from 3 to 12 November 2023 featuring around 64 artworks selected by Catawiki and Affordable Art Fair.
JP Verhagen | Communications Manager Arts and Interiors | firstname.lastname@example.org | +31 6 42567225