When you submit your Clocks for auction, this is your opportunity to get people interested in your Clocks and encourage them to bid. Potential buyers are more likely to bid on lots with a good description, with all relevant information displayed clearly.
To help encourage potential buyers to bid on your lot, you should include a detailed description of your object(s). This should be thorough and honest, and follow the guidelines below.
If you’re using our website to upload your lots, tips will appear to give you guidance about what information we need to know about your lot. The fields you fill in help to present the information in a way that’s easy for the buyer to read.
Required information includes:
- Number of items in your lot
- Type of object (such as table clock/mantle clock)
- Condition - including whether the clock is working or not
- The main material the clock is made of
- Clock mechanism
- Power reserve
- Estimated period when it was made
- Country of origin
- Height, depth and width
- If the clock was restored less than 6 months ago, write ‘Recently restored’ in the lot description
Including strong photographs is key to catching bidders’ attention, ensuring they bid on your lot.
Buying online means bidders don’t get a chance to see your lot in person. So detailed and high quality photographs are very important.
To allow our experts, as well as our bidders, to get an accurate impression of an item, we need a minimum of 8 high quality photos showing:
- A 360 degree view of the item
- Close-ups of important details, according to the guidelines below
Take photos from all sides: provide at least 8 photos of the clock, showing the front, back, top, bottom and sides. It’s very important to add a photo of the movement and the dial.
- Take close-ups of important details, such as:
- Dials, signatures, brands and serial numbers
- Any damage or blemishes
All loose parts of the clock, such as the pendulum, weights and ornaments
Don’t use stock photos or images downloaded from the internet.
Use a plain and neutral background, preferably black, grey or white.
Avoid self-portraits: avoid including any body parts in the photo.
Only show the item(s) you’re selling: don’t include details of the room (e.g. furniture, curtains). Don’t photograph clocks in a domestic setting, like on a sofa. Don’t take photos of the clock outdoors with a garden or landscape in the background.
- Photograph in daylight or with professional lighting: flash or artificial light can cause the colours or materials of the clock to look different, making the photos less accurate.
Example of good photos
Examples of unsuitable photos
Now that you know exactly what you need in order to create a fantastic lot, it’s time to start selling your Clocks. Start submitting your special objects for auction.
We look forward to receiving your lots soon - our experts can’t wait to see what you have to offer!