BOLAFFIARTE was born of a joint-venture between Alberto Bolaffi Jr. and Giorgio Mondadori in 1970 and among the first Italian art magazines. And if it was not the first, it certainly was the only one to combine art and market. One of its most successful insights, aimed to create the collector, has been the creation of “Le Copertine Firmate”. The then-editor in chief, Umberto Allemandi, who later founded his own publishing house obviously devoted to figurative arts, mustered more than one hundred painters and sculptors. They were asked to create an original work to be published in front of the magazine, that already had thousands of readers. Most of these artists already enjoyed international fame, others had just begun their journey into the world of painting or sculpture. All together they formed a formidable team of actors meant to illuminate the 20th century art scene.
Mostly it was the magazine to propose the themes to be developed: The alphabet, Arabic numerals, the deadly sins, the Liberal Arts, the colours of the Rainbow, the nine Muses, the five senses and business acumen, the suits and the figures of playing cards, the signs of the Zodiac. Sometimes the artists were given the freedom to choose their own subjects. For each work there was a limited run of 5000 copies, each signed, numbered and marked (except for some irrelevant omissions) with the dry punch of the publishing house to guarantee the originality of the signature, i.e. the cachet d’atelier. Among the techniques used there were photolithography, screen printing, embossing and in some very rare cases even collage. The printing was of the highest quality, cured in every detail. Standard four-colour printing was seldom used, most of the times were used five, six and up to nine colours.
The work is part of the catalogue raisonné of Joseph Beuys.
An important and characteristic feature of the Copertine Firmate of BolaffiArte was the great expressive freedom. Indeed, the collection brings together not only all the pictorial and sculptural styles but also all schools and trends of the 20th century, thus allowing the reader to enjoy everything, like a big mosaic reproducing the whole artistic production. Figurative and conceptual artists were involved, as well as abstractionists and informalists, minimalists, hyperrealists and every kind of artist of the 20th century.
- Joseph Beuys
- Title of artwork
- Sold with frame