J. Boulas - Les Guides Bleus: Clés du Monde... - 1950s

Description
J. Boulas - Les Guides Bleus: Clés du Monde... - 1950s
Poster - Advertising, Applied art, Cartography, Graphic design, Reference works, Seasonal holidays, Transport, Travels, Tourism - France

'De Blauwe Gidsen: sleutels tot de wereld'
Original advertising poster (screen print) from the fifties for the famous and extremely solid French 'Guides Bleus' or 'Blue Guides' for those who like to travel and want to gain (pre) knowledge about sights at their destination on the basis of foldable maps, (city ) floor plans, cross-sections etc ...

Design: J. Boulas (signed in the plate at the bottom left)
Print: Sediac, Orléans (France)
Condition B+: non-disturbing corner fold 'dog’s ear' at the top right and crease at the bottom left edge. Image itself is flawless. Bright colours.
Shipping: rolled up in a sturdy tube with track & trace or via Bpost International

The Guide Bleu is a series of French-language travel guides published by Hachette Livre, which started in 1841 as the Guide Joanne. Among Hachette's several guidebook series, the Guide Bleu is addressed to those seeking "discovery in depth". Starting with a guide to Switzerland (1841), Adolphe Joanne published a series of guidebooks in France under the name Guides Joanne. This was sold to Louis Hachette in 1855.
From 1917 to 1933, Hachette collaborated with the publisher of the British Blue Guide series, and the Guides Joanne were renamed the Guides bleus in 1919. (Source: Wikipedia)

Lot details
Object
Poster
Designer
J. Boulas
Poster title
Les Guides Bleus: Clés du Monde...
Period
1950s
Subject
Advertising, Applied art, Cartography, Graphic design, Reference works, Seasonal holidays, Tourism, Transport, Travels
Country of Origin
France
Condition
B+ (good - small imperfections)
Dimensions
37×43 cm
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