Rare and historical advertising sign!
Belgam, like Belga, was a brand of tobacco manufacturer Vander Elst from Belgium.
After the First World War, the brothers Alphonse and François Vander Elst launched a brand that Belgians could be proud of.
The new brand was named after the then currency Belga, exactly the price of a pack. In 1941, Belga was for a time taken off the market by the German occupiers because of its patriotic character.
The name BelgAm (Belgium-America) was introduced after the Second World War in honor of the American liberators and the resulting cooperation. (See last photo)
Belga was eventually replaced by Lucky Strike.
Signed:
ESTABL._J.SCHUYBROEK_N.V._HOBOKEN-ANTWERPEN
TAKS_BETAALD_ANTWERPEN_521-485-1953
At the rear there are two bendable supports with which the sign can stand.
- Object
- Store Display
- Material
- Glacoide on metal
- Manufacturer/ Brand
- Vander Elst | BELGAM No.14 Tabak - 1953 - J. Schuybroek NV
- Estimated Period
- 1953
- Country of Origin
- Belgium
- Condition
- Good condition - used with small signs of aging & blemishes
- Dimensions
- 80×250×350 mm