Rare and historical advertising sign!
Belgam, like Belga, was a brand of tobacco manufacturer Vander Elst from Belgium.
After the First World War, the brothers Alphonse and François Vander Elst launched a brand that Belgians could be proud of.
The new brand was named after the then currency Belga, exactly the price of a pack. In 1941, Belga was for a time taken off the market by the German occupiers because of its patriotic character.
The name BelgAm (Belgium-America) was introduced after the Second World War in honor of the American liberators and the resulting cooperation. (See last photo)
Belga was eventually replaced by Lucky Strike.
At the rear there are two bendable supports with which the sign can stand.
- Store Display
- Glacoide on metal
- Manufacturer/ Brand
- Vander Elst | BELGAM No.14 Tabak - 1953 - J. Schuybroek NV
- Estimated Period
- Country of Origin
- Good condition - used with small signs of aging & blemishes
- 80×250×350 mm