Vander Elst | BELGAM No.14 Tabak - 1953 - J. Schuybroek NV - Store Display - Glacoide on metal

Description
Vander Elst | BELGAM No.14 Tabak - 1953 - J. Schuybroek NV - Store Display - Glacoide on metal
Belgium - 1953

Rare and historical advertising sign!

Belgam, like Belga, was a brand of tobacco manufacturer Vander Elst from Belgium.

After the First World War, the brothers Alphonse and François Vander Elst launched a brand that Belgians could be proud of.

The new brand was named after the then currency Belga, exactly the price of a pack. In 1941, Belga was for a time taken off the market by the German occupiers because of its patriotic character.

The name BelgAm (Belgium-America) was introduced after the Second World War in honor of the American liberators and the resulting cooperation. (See last photo)

Belga was eventually replaced by Lucky Strike.

Signed:

ESTABL._J.SCHUYBROEK_N.V._HOBOKEN-ANTWERPEN

TAKS_BETAALD_ANTWERPEN_521-485-1953

At the rear there are two bendable supports with which the sign can stand.

Lot details
Object
Store Display
Material
Glacoide on metal
Manufacturer/ Brand
Vander Elst | BELGAM No.14 Tabak - 1953 - J. Schuybroek NV
Estimated Period
1953
Country of Origin
Belgium
Condition
Good condition - used with small signs of aging & blemishes
Dimensions
80×250×350 mm
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