Seller Tips

Why shipping costs can make or break your sale

Edited by Thomas | 24 September 2025 Would you place a bid of €30 for an object if shipping costs another €50? Most buyers wouldn’t. Shipping is often overlooked, but it’s one of the strongest factors in how many bids you receive. At Catawiki, buyers compare not only objects, but total cost - including shipping. If shipping feels inflated, they may choose not to bid at all. Fair, transparent costs, on the other hand, send a clear signal: this seller is reasonable, and this object is worth bidding on. The buyer’s perspective when shipping costs are high Shipping isn’t just a cost – it’s part of the buying experience. When they see €80 shipping on a €100 object, they ask: • Is the seller adding profit to the shipping cost? Will the object really arrive faster, safer, or more conveniently? Should I buy elsewhere? But let’s be clear: low shipping rates aren’t always the goal. Some sellers set higher shipping costs to include extras like tracking or faster delivery – and many buyers appreciate the added value. The key is to stay competitive while making sure buyers see the value. Why high shipping rates hurt sales Our data shows: Excessive shipping rates reduce bids and lowers final prices. It increases cancellations when buyers hesitate to pay. Fair or competitive shipping builds trust and keeps auctions lively. How to reconsider your shipping rates Six ways to stay competitive without compromising service: 1. Renegotiate with your shipping company Most companies offer tiered or business pricing if you ship frequently. If you’ve been paying the same rate for years, it’s worth calling your carrier and asking: ‘Do you have a better rate for regular sellers?’ 2. Explore alternative shipping companies Some carriers are stronger for local deliveries, others for international. Third-party logistics partners also negotiate group discounts you may be able to tap into. No single company works for every destination. 3. Switch to our smart shipping solution By enabling Catawiki’s smart shipping, you can offer buyers competitive pre-negotiated rates (on average 25% lower than manual shipping), with full tracking and automated label creation - helping you stay competitive and save time. 4. Benchmark against the market Compare your rates with similar objects on Catawiki. If you’re 30–40% higher, bidders will notice and choose another seller. 5. Offer combined shipping One package lowers buyer cost and saves you handling time. Buyers appreciate the option to combine multiple objects into one package. Combined shipping is available for both manual and smart shipments. 6. Make your added value visible If your rate includes extras like signature on delivery or rescheduling options, say so in your description. Buyers are more likely to accept a higher fee if they understand the benefit. In summary Shipping isn’t just logistics – it’s part of what drives someone to place a bid (and bid again). By keeping your costs competitive and showing the value behind them, you’ll build trust, attract more bidders and create a better buying experience. Fair shipping = more bids, higher final prices, and loyal buyers. You might also like: Inventory discipline: how top sellers avoid costly mistakes Why accuracy builds buyer delight (and repeat sales)

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