Why accuracy builds buyer delight (and repeat sales)

Edited by Thomas | 24 September 2025 When a buyer places a bid, they’re not just buying an object – they’re buying a promise. That promise is your listing: the images, the description and the details you submit. Delivering exactly what you promised is one of the most powerful ways to build trust. The buyer’s perspective when the object's not as described Imagine winning a “mint condition” vintage camera, only to receive one with scratches and missing parts. Even if the price was fair, the disappointment lingers. But when the object is exactly as described, buyers feel delighted, leave positive reviews, often bid again, and may even recommend you to others. Why accuracy matters Our policy is simple: the object you ship must match the description, details and images – exactly. Even small differences can lead to disputes or cancellations. Buyers rely entirely on what they see online: • Images = their first impression. • Description and details = confirmation of what they’re bidding on. • Reputation = the reason they trust you. If the object that arrives isn’t as described, it’s more than a disappointment – it feels like misrepresentation, intentional or not. The cost of inaccuracy • Cases opened for ‘object not as described’ lead to refunds, lost sales and wasted shipping. • Negative reviews hurt your seller rating – which buyers can easily see. • Over time, fewer bids = lower final prices. How to ensure accuracy every time 1. Double-check before you submit Make sure every detail in the description matches the object and images. Missed flaws or inconsistent info are the main cause of buyer disputes. 2. Show authenticity and unique identifiers clearly For collectibles and luxury objects, include markers like stamps, serial numbers, hallmarks or certificates. Photograph them clearly. 3. Never swap objects If an object is lost or damaged, don’t send something “similar”. Buyers expect the exact object shown in the auction. 4. Be transparent about flaws If your object has imperfections, say so. Buyers often accept flaws when they’re upfront, but hidden damage breaks trust. 5. Use high-quality images Blurry or incomplete photos raise doubts. Good images build confidence. In summary Accuracy isn’t just about avoiding disputes – it’s what drives trust. And trust leads to more bids, better reviews and loyal buyers. Sell what you promise. Promise what you can deliver. That’s how top sellers thrive. You might also like: Why shipping costs can make or break your sale Inventory discipline: how top sellers avoid costly mistakes