Packaging tips for sellers: pack it right, ship it safe

Edited by Thomas | 10 October 2025

Whether you're shipping a rare bottle of wine, a luxury watch or a vintage lamp, good packaging isn’t just about presentation – it’s about protection.

Well-packaged objects are more likely to arrive safely, which means fewer returns, a better buyer experience, and a stronger reputation as a trusted seller.

Here are some easy-to-follow packaging tips to help your object arrive safely, no matter where it's headed.

Why good packaging matters • Less damage and fewer returns: proper packaging helps your object arrive in one piece and reduces the chance of refunds or complaints. • More buyer trust: professional packaging builds confidence and encourages repeat purchases. • Smooth shipping: shipping companies are more likely to accept and handle properly packed objects without delay.

Packaging tips that make a difference 1. Pick the right box • Use double-walled boxes for anything fragile or heavy. • Choose a box that fits the object well – too big and it can rattle around; too small and it risks damage.

• Choose a supplier that can provide a proof of compliance with the Packaging and Packaging Waste Directive (PPWR) and ensure packaging can be identified for recycling. 2. Wrap it well • Use bubble wrap or foam to cushion the object. • For fragile or high-value objects, consider double boxing – a smaller box inside a larger one with padding between them. • PPWR tip – If using bubble wrap or foam, make sure they are clearly recyclable and not single-use plastics. 3. Seal it securely • Use strong packing tape (not duct or masking tape). • Reinforce corners and seams, especially for heavier objects. • PPWR tip – choose paper-based or recyclable tamper-proof seals instead of plastic-only ones. 4. Label clearly • Make sure your address label is clear and legible. • Add ‘Fragile’ or ‘This Side Up’ stickers when needed, but don’t rely on them alone. Proper internal protection is key. • PPWR tip – where required, include clear disposal or recycling instructions. Special packaging by object type Wine and bottles: • Keep upright, wrap individually, and use molded protectors. • Using leak-proof, recyclable bags are a plus.

Luxury or jewellery: • Wrap in soft materials and use recyclable tamper-proof packaging. • Avoid labels that hint at high value.

Glass and porcelain: • Cushion each object separately with recyclable wrap. • Fill voids with paper-based materials.

Furniture and bulky objects: • Disassemble where possible. • Pad corners. • Consider palletising for very large pieces using recyclable protection. Vehicles, fine art, and fragile antiques: • These will require special handling, approved packaging and specialised transport options (e.g. climate control or custom crating). • Consult your shipping company for guidance on protective materials and transport. Materials to use and common mistakes to avoid Do use /  best practices • Recyclable bubble wrap or paper padding • Foam inserts made from recyclable or compostable materials • Double-walled boxes • Recyclable strong packing tape • Recyclable or paper-based tamper-proof seals • Eco-certified packaging whenever possible Don’t use / common mistakes • Using weak, old boxes or tupperware • Under-packing or overstuffing • Ignoring weight limits • Skipping internal cushioning • Poor sealing that comes loose in transit • Using newspaper or duct tape Key takeaway Packaging your object isn’t just about avoiding damage – it’s about building trust, reducing complaints and staying compliant. When you follow best practices and use sustainable materials, you protect both your object and your reputation. Shipping to Germany? Don’t forget compliance If you ship to buyers in Germany, you must comply with the VerpackG (German Packaging Act): Who does compliance apply to? • All sellers. Whether you’re based in Germany or abroad, you must comply if your package is being delivered to Germany. What to do: • Register with the LUCID Packaging Register. • Ensure your packaging materials meet German recycling standards. Why this matters: • Non-compliance can lead to fines or blocked shipments, which leads to unhappy buyers. Want to learn more about PPWR? For further guidance on packaging waste and recycling, visit the official European Commission website on Packaging Waste. You might also like: Why shipping costs can make or break your sale Inventory discipline: how top sellers avoid costly mistakes