Rare Coca-Cola bicycle. 500 pieces of this version were made. The bicycle has traces of usage. Otherwise, entirely original, including the bike bell. Coca-Cola bicycle. In the early 1980s of the Coca-Cola Company, they were searching for new ideas to stimulate lagging sales. One of these ideas was the introduction of Diet Coke in 1982 to obtain a larger market share. A couple of years later, in 1985, Coca-Cola introduced its biggest change in over 100 years. It created “New Coke”, and quit the production of the original Coke. Due to the great indignation of millions of its consumers, the company decided to sell the original Coke again, but it now goes by the name of Classic Coke. During these years, the Coca-Cola Company tried to get a foot between the door of the “healthy lifestyle” market, and tried many methods to reach its consumers. This beautiful bicycle is part of these promotions, produced by Huffy. Research has shown that this bicycle was probably produced, in a limited edition, between 1982 and 1984, before the introduction of New Coke. This bicycle is rarely spotted at auction sales. After payment, you can pick it up within 2 weeks. This bike can be viewed and picked up in Gemert, the Netherlands.