Rare and 100% Original Vintage poster about the iconic Dreher brand. No other item like this is available worldwide. That a guarantee and a fact! Put on cardboard Dreher Keksz, a renowned name in the world of confectionery, has a rich history dating back to the late 19th century. From its humble beginnings to its status as a beloved household name, the story of Dreher Keksz is a testament to the enduring appeal of crispy biscuits and the passion of its creators. This essay chronicles the significant milestones in the history of Dreher Keksz, highlighting key events and developments that have shaped its legacy. 1892: The Birth of Dreher Keksz In 1892, Hungarian entrepreneur János Dreher founded Dreher Keksz, launching a line of biscuits that would soon become synonymous with quality and taste. Drawing on traditional Hungarian recipes and his own culinary expertise, Dreher crafted the perfect biscuit, laying the foundation for a confectionery empire. Early 20th Century: Expansion and Innovation As Dreher Keksz gained popularity in the local market, the company expanded its operations, modernizing production facilities and embracing new technologies. By the early 20th century, Dreher Keksz had become a leading player in the Hungarian confectionery industry, known for its commitment to quality and innovation. 1920s-1930s: Golden Era of Growth During the interwar period, Dreher Keksz experienced a period of rapid growth and prosperity. The company introduced new flavors and varieties to cater to changing consumer preferences, solidifying its position as a household name in Hungary. 1940s-1950s: Adversity and Resilience The tumultuous years of World War II and its aftermath posed challenges for Dreher Keksz, as resources became scarce and production was disrupted. However, the company persevered through adversity, maintaining its commitment to quality and serving as a source of comfort for consumers during difficult times. 1960s-1980s: Modernization and Diversification In the post-war period, Dreher Keksz underwent a period of modernization and diversification. The company invested in state-of-the-art equipment and expanded its product line to include a wider range of flavors and packaging options, catering to the evolving tastes of consumers. 1990s-Present: Global Expansion and Continued Excellence With the dawn of the 21st century, Dreher Keksz embarked on a journey of global expansion, introducing its products to new markets around the world. Despite facing competition from international brands, Dreher Keksz has remained true to its roots, upholding its legacy of quality and craftsmanship. Today, Dreher Keksz stands as a testament to the enduring appeal of crispy biscuits and the entrepreneurial spirit of its founders. With a rich history spanning over a century, Dreher Keksz continues to delight consumers with its timeless recipes and unwavering commitment to excellence. As we look to the future, let us celebrate the crispy legacy of Dreher Keksz and savor the simple pleasure of a perfectly baked biscuit. - Tram poster is a rarity genre in the devlopment of poster art. It was mostly wide spread in Hungary and also, but less frequently, in other Center/Easter European countries before the collapse of the Soviet Union where tram as public transport was commonly used by citizens in cities. The tram posters are true personalities: sort of English ladies among the advertising spaces. This small advertising type spread from Germany in the 1920s and soon became a constant feature on Budapest trams as well. Inspired by a German example, a separate space was created inside the tram cars for their placement, on the inclined surfaces between the windows and the ceiling. Last Picture: The appearance of tram posters coincided with the golden age of Hungarian poster art: the interior of trams featured works by numerous renowned artists. Alongside various commercial messages, educational topics often found their place, drawing attention to civilized or safe travel practices, especially needed in the post-war period due to overcrowded, poorly maintained trains, and undisciplined passengers leading to many accidents. Providing high visibility, tram posters were excellent for spreading propaganda messages from the beginning. In the 1950s and 60s, following the spirit of Soviet cultural policy, numerous posters were created, but commercial messages gradually displaced them from passenger spaces. — About Hungarian Poster Art Hungarian poster art has long been celebrated for its unique and captivating style, making it a significant cultural and artistic movement in the world. From the late 19th century to the present day, Hungarian poster art has left an indelible mark on the global art scene, with its innovative techniques, bold designs, and powerful messages. One of the highlights of Hungarian poster art is its ability to seamlessly blend various artistic styles and influences. The movement drew inspiration from a wide range of sources, including Art Nouveau, Constructivism, and Surrealism, resulting in a diverse and eclectic body of work. Artists such as Mihály Bíró, József Bottlik, and István Irsai pushed the boundaries of traditional poster design, experimenting with typography, color, and composition to create visually striking and thought-provoking pieces. Another notable aspect of Hungarian poster art is its emphasis on storytelling and narrative. Unlike many other countries' posters, which primarily served as advertising tools, Hungarian posters often conveyed a deeper meaning or social commentary. They were not just meant to sell products but also to engage viewers intellectually and emotionally. This storytelling approach allowed Hungarian poster art to transcend its commercial purpose and become a powerful medium for social and political expression. The importance of Hungarian poster art in the world cannot be overstated. During the early 20th century, Hungary was at the forefront of graphic design, and its posters gained international recognition and acclaim. The Budapest School, a group of Hungarian artists, revolutionized the field with their avant-garde approach, influencing poster art movements across Europe and beyond. Their innovative techniques and artistic vision set new standards for poster design, inspiring generations of artists worldwide. Furthermore, Hungarian poster art played a crucial role in shaping public opinion and mobilizing society. In times of political turmoil and social change, posters became a powerful tool for propaganda and activism. During World War II and the Hungarian Revolution of 1956, posters were used to rally support, convey messages of resistance, and document historical events. The ability of Hungarian artists to capture the spirit of the times and communicate complex ideas through visual imagery made their posters an integral part of the nation's cultural and political identity. Today, Hungarian poster art continues to thrive, with contemporary artists carrying on the legacy of their predecessors. The Hungarian Poster Museum in Budapest showcases the rich history and evolution of this art form, attracting visitors from around the world. The enduring appeal and influence of Hungarian poster art can be seen in the works of renowned artists like Tibor Helényi and István Orosz, who have successfully merged traditional techniques with modern aesthetics. In conclusion, Hungarian poster art stands as a testament to the country's artistic prowess and cultural heritage. Its unique style, emphasis on storytelling, and ability to provoke thought and emotion have made it an important and influential movement in the world. From its early beginnings to the present day, Hungarian poster art continues to captivate audiences and inspire artists, leaving an indelible mark on the global art scene. — Please note that our company was founded in 1994 and it is internationally trackable. Invoice is available upon request. Our team consists of members with university degree of art, painting valuation experts and experienced art&antique dealers Feel free to ask as much as you want. Lifetime warranty is available for all items originality. Shipping is with insurance.