IWC Schaffhausen Engineering TIME since 1868,Manfred Fritz, Paulo Coelho, Enki Bilal,2010, 536 pages, ISBN978-3-7165-1631-7, English edition Passion, tradition, perfection and the highest levels of technical sophistication - all this is represented by the name of IWC Schaffhausen. Its head office and principal production site in Schaffhausen are the result of one of the most interesting stories about the foundation of a company in the watchmaking industry. Now you may read it in a sumptuously produced book with over 500 illustrations. A luxurious volume with outstanding photographs and a lively text, containing a wealth of background information and fascinating incidental facets, which will appeal not only to collectors and specialists but to all watch enthusiasts. And let yourself be carried away into an enthralling world of time written by bestselling author Paulo Coelho exclusively for IWC and illustrated by the gifted drawing artist Enki Bilal. Swiss watchmaking company IWC Schaffhausen has published an impressive and definitive work of art “IWC Schaffhausen. Engineering Time since 1868” chronicles the company’s fascinating history while leaving Paulo Coelho to describe the origins of the individual product families and famous cartoonist Enki Bilal to illustrate these fictional short stories with striking images. An exceptional book that will not only appeal to watch connoisseurs but also delight the admirers of exclusive luxury brands. With around 550 parts and weighing in at more than 4 kilograms, this latest work from IWC Schaffhausen is not, for a change, a masterpiece of precision engineering but a book that has been more than three years in the making. It tells of a world that has existed since 1868, the year when the International Watch Company in Schaffhausen, Switzerland, was founded. Between two book covers, this renowned watch brand with its modern-day global presence is captured in a way that goes beyond the usual scope of such works. Bearing the title “IWC Schaffhausen. Engineering Time since 1868”, this is an original, painstakingly researched cultural history of the measurement of time – as “Made in Schaffhausen”. Product details Publisher ‏ : ‎ Benteli Verlag; 1st edition (31 Aug. 2010) Language ‏ : ‎ English Hardcover ‏ : ‎ 536 pages ISBN-10 ‏ : ‎ 3716516317 ISBN-13 ‏ : ‎ 978-3716516317