We use Artificial Intelligence (AI) to enhance user experience and improve platform safety. AI is integrated into several processes, some of which directly interact with users. We follow strict internal policies to ensure AI is used responsibly, whether through machine-learning algorithms or large language models. Our AI implementations align with ethical and legal guidelines, including transparency requirements under the Digital Services Act (DSA).
AI does not make final decisions that could significantly impact users without human oversight, where required. Our service providers are contractually prohibited from using our data – including user data – to train public models.
This page may be updated periodically as we introduce new AI-powered features.
I’m a buyer
We use AI to help personalise your experience and improve how we show you relevant content. For example, AI may help tailor your feed or search results, generate estimated prices based on previous sales, or summarise object listings.
AI-generated summaries or enhancements are for convenience only and may contain inaccuracies. Always carefully review the full object description, object specifics, and photos before placing a bid. These remain the most reliable sources of information about the object.
Here are some examples of how we use AI to support the buyer experience:
Personalise your ‘For You’ feed and search results, tailoring recommendations based on your interests and browsing history.
Provide estimated price ranges based on historical sales data.
Enhance object descriptions and images using AI-generated suggestions, which sellers must review and approve before publication.
Assess transactional risks to help prevent fraud, money laundering (AML), and other platform abuses when bidding.
Support customer service interactions through AI-powered chatbots, automated phone menus, and call transcriptions. AI-generated responses in customer service interactions do not always receive human review.
Improve communication efficiency through AI-assisted email enhancements and translations.
I’m a seller
We may use AI to support you during the listing process, for example by suggesting titles, descriptions, or categorisation. These tools are designed to help you submit faster and more easily, but you are still responsible for ensuring the details about your object are accurate.
Always review AI-generated suggestions carefully before confirming your submission. You can edit or reject any AI-based suggestions during submission.
Here are some examples of how we use AI to support the seller experience:
Enhance images and descriptions of your objects. You must review and approve all AI-generated content before your object can be listed.
Analyse auction data to suggest Reserve and Buy now pricing.
Assist customer service and seller support through AI-powered answers, automated phone systems, and call transcriptions. AI-generated responses in customer service interactions do not always receive human review.
If any AI content in respect of your objects is shown on the object page (such as buyer-facing summaries) or elsewhere, you are not responsible for that content unless you had a chance to review and approve it.
I’m a service provider
We use AI tools to support business operations, including:
Internal communication efficiency, such as summarising emails or meeting notes.
Contract analysis and legal document reviews.
AI-assisted negotiation support, helping teams streamline decision-making processes.
I’m a job applicant
AI may assist in recruitment processes, including providing structured interview recordings and AI-generated summaries. You can request to disable this feature at any time.
Disclaimer
Artificial Intelligence (AI) is a developing technology and may not always produce accurate or reliable results. We aim to use AI to support and improve the experience on our online marketplace, but AI-generated content cannot be relied on in full and should be used with care. In areas such as customer service, AI may assist with chat, phone, or email responses, which are not always reviewed by a person.
Our use of AI is governed by our Terms of Use (or, where applicable, our General Purchasing Conditions)
Last updated: 16 September 2025