The FF-70 is an autofocus compact camera for 35mm film, introduced by Ricoh as the successor to their FF-3 AF. "The best that modern technology can offer", that was the claim of Ricoh when they introduced this camera at the time. What makes the FF-70 look different from its predecessor the most is its huge LCD control panel located on top of the camera. It provides information about the exposure, film speed (ISO), battery condition, backlight compensation etc at a glance. In addition to the very informative LCD panel, the FF-70 had some notable features that set it apart from ordinary compact point-n-shoots; a fast Rikenon 35mm f/2.8 lens, 5 elements in 5 groups. A 2 to 1/500s shutter speed, a wide film speed range, DX-code/non-DX-code film capability, +2EV exposure compensation etc.