Apple Think Different poster from 1997 - collection of 16 - Computer

Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The "Think Different" phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, "Think". The campaign was swiftly approved by Apple, then begun with the television commercial, which first ran on Sept. 28 1997, followed by the print ads, billboards and posters.

These posters have taken me 4 - 5 years to collect from different countries.

Apple Think Different poster Cesar Chavez
Apple Think Different poster featuring John Lennon.
Apple Think Different poster Pablo Picasso
Apple Think Different poster James Watson
Apple Think Different poster Alfred Hitchcock
Apple Think Different poster Maria Callas
Apple Think Different poster Dalai Lama
Apple's 'Think Different' poster Ted Turner
Apple Think Different poster Jim Henson
Apple Think Different poster Jane Goodall
Apple Think Different poster Nelson Mandela
Apple Think Different poster Martha Graham
Apple Think Different poster Buzz Aldrin
Apple Think Different poster featuring Amelia Earhart.
Apple Think Different poster Albert Einstein
Apple Think Different poster Miles Davis

All posters are packaged in three tubes, ideal for posters. All posters measure 61 x 91 cm. The wooden frame is not included in the offer.

Shipped by express courier.