Understanding your seller performance metrics

Edited by Thomas | 24 September 2025 Welcome to your seller performance guide. This series will help you understand the fulfilment metrics in your new performance dashboard, and show you how to keep improving your results and build stronger buyer relationships. Each metric highlights a part of your selling journey: from how often you cancel sales to how competitive your shipping rates are. Together, these metrics shape how buyers experience your listings, how often they return, and how much they trust you. This page is your starting point. Below you’ll find an overview of each KPI (key performance indicator) and why it matters. To dive into real-world examples and best practices, explore the articles linked below. 1. Shipping rates: why they can make or break a sale Buyers look at the total cost before bidding – including shipping. If shipping feels inflated, trust drops and so do your chances of success. In this article, you’ll learn:     • How we evaluate your shipping rates     • Why fair pricing builds trust and drives bids     • Ways to stay competitive while covering your costs Read the full article on shipping rates 2. Inventory discipline: how top sellers avoid costly mistakes Even one cancellation can hurt your credibility. Most issues come from inventory errors, but the right habits make them easy to prevent. In this article, you’ll learn:     • Why accurate inventory management matters     • How top sellers stay reliable     • Simple ways to manage stock and avoid cancellations Read the full article on inventory best practices 3. Accuracy: the key to buyer delight (and repeat sales) Accuracy builds trust. If the object doesn’t match the listing, buyers feel misled – and your performance score suffers. In this article, we cover:     • Common pitfalls in object descriptions     • How accuracy boosts reputation     • Steps to keep your listings true to what buyers receive Read the full article on listing accuracy