Beefeater Crown Jewel Peerless Premium London Dry Premium Gin was originally launched in 1993. At that time, however, it was intended exclusively for the travel and retail market. Today it is different. With us you buy the tasty and special Gin, which was named after the crown jewels in the Tower of London. Design The original bottle was clear with a dark blue label and silver lettering. The successor bottle was already purple, but rectangular. The current bottling is also in a violet version with a golden cap - attractive and ideal for well-assorted mini bars. Taste With this delicious London Dry Gin the same connoisseur gin awaits you that you are already used to. Nine botanicals give it its catchy taste. Let scih spoil you! This gin is ideal for it.