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René Magritte - Exhibithion Galery Isy Brachot - Sabam Brussels 1988
编号 79946177
编号 79946177
Original advertising poster (offset lithography) dating back to 1948.
'Een bezoek aan de ZOO van Antwerpen / De uitstap van dit jaar / Eenig in het land !
'Onvergelijkbaar aquarium - rijke en nieuwe verzamelingen - natuurhistorisch museum - prachtige hovingen'
Design: René van Poppel (as mentioned on the bottom left in the edge).
Dimensions: 84 cm high x 61 cm wide.
Print: Advertising studio Van Poppel.
Condition A: integrally intact (see the photos).
Shipping: rolled up in a sturdy tube by Bpost track & trace or Bpost International.
Lithographer / poster designer: René Van Poppel.
Next to the iconic polar bear on a blue background, René Van Poppel also drew some other high-profile Zoo posters. Against the background of a simplified yellow-ochre-coloured city plan, the zoo is show in a large cut-out in which we see an impression of the camel habitat and in the background the reptile building. A large black arrow immediately draws the attention to this 'cartouche'. For the first time real advertising slogans were used: 'De uitstap van dit jaar - Eenig in het land! - Een bezoek aan de Zoo van Antwerpen'. This is a curious outlier in the works of Van Poppel, for whom the Zoo was an important client.
(From 'Kom nog eens af' - 150 jaar affiches voor de Zoo': catalogue for the exhibition with the same name in the context of Antwerp Cultural Capital in 1993).