What does ‘no reserve price’ mean?

When you submit an object, the default option is to list it without a reserve price. This means there’s no minimum selling price and the object will always be sold to the highest bidder, no matter the final bid amount.

Why many sellers choose no reserve

More bidders, more activity: buyers are more likely to join the bidding when they know the object will sell.

Stronger visibility: objects with no reserve price often get more views.

Certainty of sale: avoids the risk of the object not selling.

Faster results: quicker turnaround with no need to relist.

Things to consider

Selling without a reserve price can create strong momentum during the auction and attract more bidders but it also means:

• Every object submitted without a reserve will always sell at the highest bid.

• The final selling price may be lower than you expected.

• Once the auction ends, irrespective of the final bid amount, the seller enters into a contract of sale with the highest bidder as indicated in the Seller Terms and our General Terms.
  
  

If you’re not happy with the final bid

Listing without a reserve price has many advantages, but it also means your object may sell for less than you hoped. No matter the outcome, once the auction ends and the buyer pays, you are expected to deliver the object.

Not delivering or refusing to deliver an object damages the buyer's trust and the reliability of our marketplace. This can potentially result in:

• Penalties or suspension of your account.

• Compensation claims for losses caused.

• Lower seller performance scores.
  
  

Need advice?

Our experts are here to support you throughout the submission process and can guide you on whether adding a reserve price is a better fit for your object. 

Keep in mind that setting the reserve price too high can lead to your object being rejected by the experts, as the reserve won’t attract demand for it.