4 Rubik's Cube toys. French and Hungarian language editions. With image of Erno Rubik's sign on packages. Unopened Hungarian cube. Scientific American edition Please see photos for better impression. Despite the small seepage beyond its borders, the Cube remained one of Hungary's best kept secrets, mostly tucked away securely behind the Iron Curtain as far as the general public in the UK and the rest of the Western World were concerned. A deal was signed with major US Company Ideal Toys in late 1979 for mass distribution of the Cube in the West. The Magic Cube debuted at the international toy fairs of London, Paris, Nuremberg and New York with Erno Rubik demonstrating his own creation. Reaction was good, but the Cube did not conform to Western manufacturing and packing norms. This had to be addressed. A new version was produced - lighter, stronger and easier to manipulate. This opened the way to Rubik's Cube contests - with amazing speeds being achieved. Just prior to its Western World release, Ideal Toys decided to rename the 1980 version of the Cube. "Inca Gold" and "The Gordian Knot" were two of the names suggested, but "Rubik's Cube" was chosen.