Sandra Wong

現代日本のアート＆オブジェ

長く縦長のフォーマットで presented in a long vertical format with a vivid red background and bold white lettering.  ➔ この看板は鮮やかな赤い背景と太字の白字で、縦長フォーマットの強い印象を持つ。

a striking vintage japanese enamel advertising sign for ajinomoto, presented in a long vertical format with a vivid red background and bold white lettering.

the sign features the large inscription “味の素” with small phonetic characters alongside, and the slogan at the top “品質本位”, meaning “quality first.” the simple yet powerful design, with its strong typography and bright enamel surface, makes this an especially appealing example of classic japanese commercial signage.

ajinomoto is one of japan’s most iconic food-related brands, and vintage signs of this kind are highly decorative objects that also reflect the history of japanese consumer advertising.

estimated period:
approximately showa period, mid-20th century. the exact year of manufacture cannot be confirmed from the photographs.

dimensions:
approx. 90 × 22 cm

quantity:
1 sign

material:
enamelled metal

condition:
vintage used condition with clear signs of age and use.

there are scratches, rust, oxidation, enamel loss, stains, edge wear and surface deterioration throughout. the front retains strong display appeal despite the age-related wear, while the reverse shows substantial oxidation and rust consistent with long-term use and storage.

the sign has not been restored and retains an authentic aged patina.

please examine all photographs carefully, as they form an essential part of the description and condition report.

keywords:

enamel, sign, advertising, ajinomoto, japanese, japan, vintage, retro, showa, food, condiment, seasoning, kanban, porcelain, metal, collectible, typography, industrial

タイトル: ヴィンテージ日本製エナメル広告看板 – アジノモト – 90 cm - エナメルサイン - Enamel

1950-1960 - Poor - heavily used with major cracks, damages or major parts missing

日本

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Vintage Japanese enamel advertising sign for Ajinomoto, 90 cm by 22 cm, enamelled metal, origin Japan, from the Showa period circa 1950–1960, original/official, in poor condition with heavy wear and visible damage.

タイトル: ヴィンテージ日本製エナメル広告看板 – アジノモト – 90 cm - エナメルサイン - Enamel

Selected by Sandra Wong

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Vintage Japanese enamel advertising sign for Ajinomoto, 90 cm by 22 cm, enamelled metal, origin Japan, from the Showa period circa 1950–1960, original/official, in poor condition with heavy wear and visible damage.

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