When the celebration ended, Jack Daniel's returned to Lynchburg to celebrate his new world award. In honor of that event, he designed a unique bottle and filled it with the winning whiskey of the contest and handed it over to the people responsible for making the whiskey. He called the bottle: "Gold Medal Bottle". In the early 1970s, the distillery released a replica of the special bottle "Gold Medal" in the original half-gallon measure that became a collector's item. Last year was celebrated the 100th anniversary of the achievement of the gold medal and Jack Daniel's Destillery to prepare the date with the limited launch of this edition of Liter and Medio, which recalls that award winning whiskey. Each bottle incorporates the form to send it to Jack Daniel's Destillery and to be registered as buyer of this edition bottle for collectors., In 1904, Mr. Jack inscribed his exquisite Tennessee Old No. 7 whiskey at the World Fair held in St. Louis, Missouri. Of the 20 whiskeys around the world, only he received the Gold Medal of the World Fair that credited to its product like the best whiskey of the world.