Primula was first designed as a breakfast service of flatware and produced by Leerdam in 1947. Copier, who had hesitated to attach his name to the Neerlandia products, designed a high-quality product for the middle-classes with firm rounded adges and easy-to-stack shapes. Most Primula items were produced in sapphire blue glass, a light shade (also featured in the famous 'Elephant and salamander' dish in 1948 ) which served to highlight the simple ringed motief of the plateware. The thicker glass and rounded edges were combined with squares and circles resulting in a practical, easy-to-clean and long-lasting range which was popular with housewives. The Primula service is still collectable and useful, and is an icon for the domestic minimalism of the post-war aesthetic. Before the dawn of the 'disposable age', customers who bought Primula were reassured by the extra-heavy styling, which looked suitable for a long and hard-working life in the Dutch kitchen. This expectation is confirmed by the fact that items are rarely found in broken state, whereas the cheaper Neerlandia of similar age is often chipped or cracked. The design is also a little eratic, drawing on square, oval and round elements, and applying a variable number of rings at variable distances and gradients. Will be packaged safely and shipped insured.