Well-known as the oldest licensed distillery in Scotland, for many years ‘Glenlivet’ was a byword for quality, with many single malts using the Glenlivet suffix in an attempt to reap the benefits of associating themselves with the Banffshire distillery. Indeed, owners Pernod-Ricard now put a heavy focus on the brand being ‘The Glenlivet’, encouraging their consumers not to accept any imitations. Glenlivet is in a long-running battle with Glenfiddich for the title of best-selling single malt, with both now selling over a million cases a year. George Smith secured a license to legally distil at Glenlivet in 1824, and it remained family-run until 1978 when Seagram bought a controlling stake in what had by then become The Glenlivet Distilleries Ltd, and counting assets such as Glen Grant, Benriach and Longmorn among its portfolio. When Seagram collapsed in 2001, Pernod-Ricard acquired its sizeable Chivas Brothers Scotch whisky division, with Glenlivet the crown jewel in an empire rivalled only by Diageo. Gordon & MacPhail were granted a license to officially bottle Glenlivet single malt in the 1970s and 1980s. This long-standing relationship with the distillery has since furnished the Elgin-based independent firm with a steady supply of high-quality casks, and subsequently, high-quality releases. When Gordon & MacPhail were producing official bottlings under license in the 1970s, each distillery was labelled using a specific branding determined by their parent companies, such as DCL, Hiram Walker or Highland Distillers. Those from The Glenlivet Distilleries Ltd stable however, also including Longmorn and Glen Grant, were the exception. These distilleries already had established branding that was licensed out to a number of companies in the mid-to-later 20th century in order to bottle their single malt, although Gordon & MacPhail are perhaps the most prolific of these. Although the official Glenlivet branding has long since departed this aesthetic, the George & J.G. Smith's label is a classic, and Gordon & MacPhail continue to use it today as part of what has been known since 2018 as its Distillery Labels series.