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Rare Double-Sided Showa Era Enamel Sign “Nissan Marubeni Complete Feed”
Vintage Japanese Agricultural Advertising Sign

This striking double-sided enamel sign advertises “Nissan Marubeni Complete Feed” (日産丸紅 完全飼料), a product that played an important role in the modernization of Japanese livestock farming during the Showa era.

The design is exceptionally eye-catching. Against a vivid cobalt-blue enamel background, bold yellow lettering surrounds a powerful red circle containing a white star and the “NM” emblem. The color combination is unmistakably mid-century Japanese industrial design—simple, confident, and highly visible from a distance.

The words “完全飼料” (Complete Feed) carry particular historical significance. During Japan’s rapid postwar economic growth, agriculture was undergoing a major transformation. Traditional small-scale livestock farming increasingly adopted scientifically formulated feeds designed to provide balanced nutrition in a single product. Complete feed represented progress, efficiency, and the growing influence of agricultural science on everyday farming practices.

One can easily imagine this sign mounted outside an agricultural cooperative, feed supplier, or rural merchant serving farming communities. Farmers arriving to purchase feed for cattle, pigs, or poultry would immediately recognize the familiar star emblem—a symbol associated with reliability and modern agricultural technology.

Beyond its commercial purpose, this sign is a remarkable visual record of Japan’s agricultural modernization. It captures a period when scientific farming methods, industrial production, and rural tradition converged to reshape the countryside.

The bold graphic design remains surprisingly contemporary, while the glossy enamel surface, crisp typography, and iconic star logo make it a standout display piece. Whether appreciated as agricultural memorabilia, industrial advertising, or Japanese graphic design, it possesses a strong visual presence that immediately draws attention.

For collectors of Showa-era enamel signs, rural Japanese history, agricultural advertising, or vintage industrial design, this double-sided Nissan Marubeni sign is a highly attractive and increasingly scarce survivor from a transformative era in Japan’s farming heritage.

[Size]
36.5x30cm

[Condition]
Good vintage condition.

Although it shows signs of use, the letters and designs remain clearly visible.

Please check the photos.

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