Ashley Calvert

装饰品拍卖会（广告与标志牌）

昭和时期日产化学所-produced 的 Mizuho 化学肥料垂直珐琅牌匾？点击这里的文本需要翻译成简体中文。

Showa Enamel Sign “Mizuho Chemical Fertilizer”Nissan Chemical Japanese Agricultural Advertising


This elegant vertical enamel sign advertises “Mizuho” (みづほ), a chemical fertilizer brand produced by Nissan Chemical (日産化学) during Japan’s Showa era.

The name “Mizuho” carries particularly deep cultural meaning in Japan. Historically, “Mizuho” is an ancient poetic term referring to “abundant rice ears” or “a rich harvest,” and has long been used as a symbolic name for Japan itself — a land blessed with fertile rice fields and agricultural prosperity. By choosing this name, the manufacturer connected the product not only to farming, but to the broader image of abundance, nourishment, and the Japanese countryside.

Visually, the sign is a superb example of mid-century Japanese industrial graphic design. The vivid navy-blue enamel background contrasts beautifully with the warm yellow lettering, while the red star emblem at the top immediately draws the eye. The diagonal white label reading “Chemical Fertilizer” (化成肥料) adds a modernist design element characteristic of postwar Japanese commercial signage.

Signs like this once hung outside agricultural cooperatives, seed shops, and rural supply stores throughout Japan. During the rapid agricultural modernization of the Showa period, chemical fertilizers became essential tools in improving crop yields and supporting farming communities recovering from wartime hardship. Products such as “Mizuho” symbolized progress, reliability, and hope for prosperous harvests.

The slender vertical shape also reflects a classic storefront format common in rural Japan, designed to be highly visible even along narrow village roads or crowded shopping streets. Today, this format gives the sign exceptional decorative appeal.

What makes this particular piece especially attractive is the balance between clean graphic simplicity and authentic age. The remaining enamel gloss still retains remarkable depth and color, while the scratches, chips, and rust marks accumulated over decades provide undeniable character and historical authenticity. These traces of weathering tell the story of a sign that once stood exposed to sun, rain, and changing seasons in the Japanese countryside.

More than a simple advertisement, this sign is a surviving fragment of Japan’s agricultural history — a nostalgic reminder of an era when local farming communities formed the foundation of everyday life. With its strong colors, iconic star emblem, and beautifully aged surface, it is both an outstanding collector’s item and a striking decorative object for lovers of vintage Japanese design and Showa-era culture.



[Size]
48x11.5cm

[Condition]
Good vintage condition.

Although it shows signs of use, the letters and designs remain clearly visible.

Please check the photos.

Any taxes related to international shipping must be borne by the purchaser.
※Recently, there have been an increasing number of cases where items are returned to Japan due to non-payment of taxes such as customs duties and consumption tax upon receipt.
Paying taxes is the buyer's responsibility, so please be sure to pay them.

Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment.
Your cooperation is greatly appreciated.



I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company.
If this happens, please contact me immediately.
Please promptly send me a photo of the item when it arrives and a photo of the damage to the item.
We will provide refunds depending on the situation.

此估价可为您在出价时提供指导。它是根据需求、质量、稀有度和拥有者历史精心计算的。我们不能保证该物品会以此金额出售、转售或获得评估。

搪瓷广告牌 [Mizuho Chemical Fertilizer] 日式复古 - 广告标牌 - 搪瓷

1960-1970 - 状态一般 - 严重使用过，有可能缺少主要部件

日本

verified

经验证

很高兴认识你。我是一个主要出售日本古董的卖家。
我的使命是向世界各地的人们传达日本丰富的文化和审美情趣。
我的家族世代经营日本漆器和传统工艺品生意。
我希望继承那种精神，并将美好旧事物的魅力传递给下一代。
我会仔细包装所有产品，确保您能够安心收货。
我致力于诚信经营，信守第一。感谢您的支持。

搪瓷广告牌 [Mizuho Chemical Fertilizer] 日式复古 - 广告标牌 - 搪瓷

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