搪瓷广告牌 宇治茶“Furoen” 昭和时代的复古 - 广告标牌 - 搪瓷

Vintage Japanese Uji Tea “Furoen” Enamel Advertising Sign – Showa Era

An elegant vintage Japanese enamel advertising sign for Uji Tea (宇治茶), combining traditional Japanese calligraphy with the distinctive commercial design of the Showa era.

What makes this sign particularly appealing is the strong connection between its advertising design and the long tradition of Japanese tea culture.

Uji, located near Kyoto, has been celebrated for centuries as one of Japan’s most prestigious tea-producing regions. The name “Uji Tea” therefore carried considerable meaning: it evoked craftsmanship, tradition, refinement, and the distinctive flavor and aroma associated with high-quality Japanese green tea.

The name “Furoen” (不老園) adds another distinctly Japanese element. The characters “不老” literally evoke the idea of not growing old or agelessness, giving the name an auspicious and poetic quality that harmonizes beautifully with the long-standing Japanese custom of enjoying tea as part of everyday life.

The restrained palette of white, black, deep brown and a small red trademark is especially attractive. Compared with the brightly colored advertisements commonly associated with Showa-era enamel signs, this example has an unusually refined and distinctly Japanese aesthetic.

It brings together several aspects of Japanese culture in a single object: Uji tea, traditional calligraphy, local commerce, and Showa-era advertising design.

More than simply an old tea advertisement, this sign is a nostalgic reminder of the traditional tea merchants and neighborhood shops that once formed part of everyday life in Japan.


[Size]
45x14.5cm

[Condition]
Good vintage condition.

Although it shows signs of use, the letters and designs remain clearly visible.

Please check the photos.

Any taxes related to international shipping must be borne by the purchaser.

Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment.
Your cooperation is greatly appreciated.


I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company.
If this happens, please contact me immediately.
Please promptly send me a photo of the item when it arrives and a photo of the damage to the item.
We will provide refunds depending on the situation.