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Vintage Japanese “Mazda” Double-Sided Enamel Sign – Toshiba Electrical & Lighting Equipment – Showa Era

A fascinating vintage Japanese double-sided enamel advertising sign for “Mazda” (マツダ), a historic electrical equipment brand associated with Tokyo Electric, one of the predecessor companies of today's Toshiba.

Both sides display the distinctive circular Mazda trademark, accompanied by bold Japanese lettering in red, white, navy blue, and yellow.

The history of Mazda electrical products dates back to 1913, when Tokyo Electric began using the Mazda trademark for tungsten-filament light bulbs.

During the early twentieth century, electricity transformed everyday life in Japan. Electric lighting gradually replaced traditional oil lamps, while modern switches, electrical wiring, and lighting fixtures became increasingly common in homes, shops, and public buildings.

This sign recalls that remarkable period of modernization, when local electrical retailers helped introduce new technologies into Japanese communities.

One particularly attractive feature is its double-sided design, advertising wiring equipment on one side and lighting fixtures on the other. This practical arrangement allowed the shop to promote different products to customers approaching from either direction.

The bold typography, distinctive Mazda emblem, and vivid colors make it an excellent example of Showa-era Japanese commercial design.

Natural enamel loss, scratches, and traces of rust on both sides contribute to its authentic vintage character.

More than simply an old advertising sign, this piece represents a fascinating chapter in Japanese industrial history, connecting the early development of electric lighting with the technological heritage of Toshiba.

An attractive collectible for enthusiasts of Japanese enamel signs, vintage electrical advertising, Toshiba history, Showa-era design, and industrial memorabilia.

[Size]
45.4x30cm

[Condition]
Good vintage condition.

Although it shows signs of use, the letters and designs remain clearly visible.

Please check the photos.

Any taxes related to international shipping must be borne by the purchaser.

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We will provide refunds depending on the situation.