Sicura - alarm classic - χωρίς τιμή ασφαλείας - Άνδρες - 1970-1979

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Sicura Date Automatic-Style Vintage Watch (Brushed Cushion Case, Switzerland) – Bold 1970s Racing Design Collector Overview

Model Overview

This vintage Sicura wristwatch is a striking example of the bold experimental design language that defined Swiss watchmaking during the 1970s. Featuring a large brushed cushion-shaped case, contrasting sector-style dial, and an unusual internal minute track layout, the watch perfectly captures the futuristic motorsport-inspired aesthetic of the era.

Sicura became especially well known during the late 1960s and 1970s for producing robust, affordable Swiss watches with highly creative designs. The brand later gained major historical relevance after eventually becoming connected to the early history of Breitling during the quartz crisis period. Models from this era are increasingly appreciated for their authentic retro styling and unmistakable period character.

This particular example features a manually wound 17-jewel Swiss movement, date display, dual-crown compressor-style appearance, and an attractive brown/white dial combination with red accents. The oversized TV-shaped case gives the watch strong vintage wrist presence and unmistakable 1970s charm.

Technical Specifications

Brand: Sicura
Model: Vintage Cushion Case Date
Movement: Manual wind, 17 jewels Swiss movement
Country of Manufacture: Switzerland
Production Era: Circa 1970s
Serial / Case Number: Not visible

Case

Material: Stainless steel back with chromed/brushed metal case
Dimensions: Approx. 34mm excluding crown 40mm lug to lug
Bezel: Integrated internal minute track design
Crystal: Acrylic crystal
Water Resistance: Not tested

Dial & Hands

Dial Colour: Brown with white outer track
Markers: Applied baton indices with luminous accents
Date: Yes, framed date window at 3 o’clock
Branding: Sicura logo below 12 o’clock, “17 Jewels” and “Shock Resistant” text
Hands: Baton-style hands with luminous filling and red central accent

Caseback

Material: Stainless steel
Attachment: Screw-back
Engravings: Sicura crest logo, “Swiss Made,” “Water Resistant,” “Stainless Steel Back”

Strap & Buckle

Strap: New dark blue leather-style replacement strap
Buckle: Stainless steel pin buckle

Notable Historical / Brand Context

Sicura occupies a unique place in Swiss watch history. During the difficult years of the quartz crisis, entrepreneur Ernest Schneider acquired Breitling through Sicura, ultimately helping preserve one of Switzerland’s most iconic chronograph brands. Because of this historical connection, vintage Sicura models have gained increasing collector attention in recent years. Watches like this showcase the daring experimental styling that made 1970s Swiss watches so visually distinctive compared to earlier conservative designs.

Collector Appeal & Value Potential

This watch is especially appealing for collectors of affordable vintage Swiss watches, 1970s design enthusiasts, and fans of oversized retro cushion-case models. The strong racing-inspired dial layout and authentic period styling make it an eye-catching everyday vintage piece. As collectors continue discovering lesser-known Swiss brands connected to major historical stories, unusual Sicura models have shown growing market interest.

Condition Report

The watch is in honest vintage condition with visible wear consistent with age. The case shows scratches, plating wear, and edge wear throughout, contributing to its authentic vintage character. The acrylic crystal has visible marks. Dial and hands remain attractive overall with good vintage appearance. The movement is clean visually. Service history is known-water resistance cannot be guaranteed.

Delivery

Packaging: Carefully packed in generic watch box
Shipping: Registered and insured shipping from the EU. All photos are of the actual watch offered and form part of the description.