Michael Joseph (1941-) - Mike Mann is a retoucher - Δεκαετία του 1970





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ike Mann - Six-Finger Retoucher Advertisement
Original vintage photographic advertising poster
Photograph by Michael Joseph
Provenance: Michael Joseph Archive
A wonderfully witty piece of pre-Photoshop advertising, photographed by Michael Joseph for London retoucher Mike Mann.
At first glance, the image is brilliantly simple: a monumental hand against a dark background, making the familiar V-sign.
Then look again.
There are six fingers.
That deliberate impossibility is the joke - and a clever demonstration of Mike Mann’s skills as a photographic retoucher.
The strapline delivers the punchline:
“For those of you who still don’t know, Mike Mann is a retoucher”
Created long before digital manipulation became commonplace, the advertisement recalls an era when photographic retouching required considerable manual skill. Six fingers, skilled fakery and one striking photograph make the point with wonderful economy.
The image is discreetly credited “Photo: Michael Joseph” and carries the details of Mike Mann’s studio at 15 Heddon Street, London W1, placing it firmly within the creative world of London’s advertising and photographic studios.
This particular example has especially personal provenance: it comes directly from Michael Joseph’s own working photographic library, where it was displayed for several years in the space immediately outside his darkroom. The small pinholes visible at the corners are evidence of that working life — this was not an untouched copy stored away, but an image Michael himself chose to keep on display and enjoy.
Condition
This is an original working/display piece and shows its age, with pinholes to the corners, surface marks, light creasing, edge and corner wear and some gentle undulation. These signs of use are consistent with its history in Michael Joseph’s studio and have deliberately not been concealed.
Please examine the photographs carefully as part of the condition description.
Carefully protected and securely packaged for shipment from France via Colissimo.
A hand. A hint. A highly skilled retoucher.
Pre-Photoshop wit from London’s photographic world.
#MichaelJoseph #MikeMann #VintageAdvertising #AdvertisingPhotography #PhotoRetouching #PrePhotoshop #AnaloguePhotography #BritishPhotography #VintagePoster #PhotographyHistory #MichaelJosephArchive #PhotographyCollectors
Ιστορία πωλητή
ike Mann - Six-Finger Retoucher Advertisement
Original vintage photographic advertising poster
Photograph by Michael Joseph
Provenance: Michael Joseph Archive
A wonderfully witty piece of pre-Photoshop advertising, photographed by Michael Joseph for London retoucher Mike Mann.
At first glance, the image is brilliantly simple: a monumental hand against a dark background, making the familiar V-sign.
Then look again.
There are six fingers.
That deliberate impossibility is the joke - and a clever demonstration of Mike Mann’s skills as a photographic retoucher.
The strapline delivers the punchline:
“For those of you who still don’t know, Mike Mann is a retoucher”
Created long before digital manipulation became commonplace, the advertisement recalls an era when photographic retouching required considerable manual skill. Six fingers, skilled fakery and one striking photograph make the point with wonderful economy.
The image is discreetly credited “Photo: Michael Joseph” and carries the details of Mike Mann’s studio at 15 Heddon Street, London W1, placing it firmly within the creative world of London’s advertising and photographic studios.
This particular example has especially personal provenance: it comes directly from Michael Joseph’s own working photographic library, where it was displayed for several years in the space immediately outside his darkroom. The small pinholes visible at the corners are evidence of that working life — this was not an untouched copy stored away, but an image Michael himself chose to keep on display and enjoy.
Condition
This is an original working/display piece and shows its age, with pinholes to the corners, surface marks, light creasing, edge and corner wear and some gentle undulation. These signs of use are consistent with its history in Michael Joseph’s studio and have deliberately not been concealed.
Please examine the photographs carefully as part of the condition description.
Carefully protected and securely packaged for shipment from France via Colissimo.
A hand. A hint. A highly skilled retoucher.
Pre-Photoshop wit from London’s photographic world.
#MichaelJoseph #MikeMann #VintageAdvertising #AdvertisingPhotography #PhotoRetouching #PrePhotoshop #AnaloguePhotography #BritishPhotography #VintagePoster #PhotographyHistory #MichaelJosephArchive #PhotographyCollectors
