First edition year 1912. With a total of 73 hand coloured prints or pochoir print by some of the most famous artists of the era (Georges Barbier,Bernard Boutet de Monvel, Umberto Brunelleschi, H. Robert Dammy, Paul Iribe, Charles Martin,L Baskt) Volume 1: 1st of January to the 20th of June 1912. Volume 2: 1st of July to the 20th of December1912. Numbered issue 1067 and 888 of only 1250 sets on Holland paper (out of a total edition of 1279). Hard cover, Octavo (9” tall), leather binding, guilt top edge, ribbon marker. Clean inside, no spots, colour plates in great condition. Both volume with beautiful owners label (book-plate) on paste-down. See pictures for details of conditions. "The Journal des Dames et des Modes lasted only two years (the first issue appeared on 1 June 1912, and the last on 1 August 1914). This stylish periodical was issued regularly three times a month, and ceased publication upon the outbreak of the First World War. With its expensive layout, its society columns, its poetic texts, its colourful annotations, and its fashion reports, it represented the last brilliant, refined, impartial, and aestheticising impulse of a happy and optimistic society occupying the centre of the stage in the period that has aptly been called the 'belle Époque'... It was essentially the testimony, the history--illustrated, or rather 'clothed' and narrated--of the customs, ideas, and ideals of a society and a period”.