1907 model of Rolls Royce, Silver Ghost done by Franklin Mint, Precision Models in 1986. The Silver Ghost AX 201 In 1907 Claude Johnson, commercial and managing director of Rolls-Royce, ordered a car to be used as a demonstrator by the company. With chassis no. 60551 and registered AX 201, it was the 12th 40/50 hp to be made,[3] and was painted in aluminum paint with silver-plated fittings. The car was named the "Silver Ghost" to emphasise its ghost-like quietness,[11] and a plaque bearing this name adorned the bulkhead. An open-top Roi-des-Belges body by coachbuilder Barker was fitted, and the car readied for the Scottish reliability trials of 1907 and, immediately afterwards, another 15,000-mile (24,000 km) test which included driving between London and Glasgow 27 times. The aim was to raise public awareness of the new company and to show the reliability and quietness of their new car. This was a risky idea: cars of this time were notoriously unreliable, and roads of the day could be horrendous. Nevertheless, the car set off on trials, and with press aboard, broke various records. Even after 7,000 miles (11,000 km), the cost to service the car was a negligible £2 2s 7d (£2.13).[3] The reputation of the 40/50, and Rolls-Royce, was established. The “AX 201” was sold in 1908, for £750, to Sir Daniel Hanbury who used it repeatedly to travel to his Italian residence, Villa della Pergola in Alassio, in the Italian Riviera, starting from his English residence Castle Malwood in Lyndhurst in Hampshire. This car was then recovered by the company in 1948. Since then, it has been used as a publicity car and travelled worldwide. In 1991, the car was restored. In 2005 it was noted to be the world's most valuable car, its insured value was placed at US$35 million. After the 1998 sale of Rolls-Royce Motors Ltd the car passed into the ownership of Bentley Motors.