GREG GOYA - HEART OR HEAD?

Greg Goya (s. 1998, Torino), HEART OR HEAD?, 2022.
Painted metal road sign with applied vinyl graphics, 60 × 60 cm. Signed. Artist’s studio. Perfect condition.

The present work is an original metal road sign created during the formative phase of Greg Goya’s Fast Art practice, launched in 2022 and centred on participatory and emotionally driven public interventions. First installed in Bologna, the work appropriates the visual language of traffic signage to articulate a universal dilemma between rational decision-making and emotional impulse. By preserving the industrial presence and graphic clarity of the sign, the artist shifts its function from directive object to reflective surface, inviting personal interpretation while maintaining its strong connection to the urban environment.