No. 104715021

Sold
エナメル製広告看板「千代田」ヴィンテージ - 広告看板 - Enamel
Final bid
€ 25
No reserve price
19 h ago

エナメル製広告看板「千代田」ヴィンテージ - 広告看板 - Enamel

Showa-era Vintage Japanese Enamel Sign "Chiyoda" 「千代田」 (Chiyoda) manufactured and distributed by Nissan Chemical (日産化学), identified by the company's iconic white star set against a red circle. At first glance, the sign's appeal lies in its exceptional graphic balance. The deep cobalt-blue background, bold yellow lettering, and unmistakable Nissan Chemical emblem create a visual impact characteristic of Japan's finest mid-century enamel advertising. Designed to be instantly recognizable from afar, signs like this once stood proudly outside agricultural supply stores throughout rural Japan. During Japan's rapid postwar modernization, companies such as Nissan Chemical played an important role in transforming agriculture through the development of fertilizers and crop protection products. As scientific farming methods spread across the countryside, branded products became symbols of progress and reliability. The presence of a sign like this outside a local merchant signified more than commercial availability—it represented trust built over years between manufacturers, distributors, and farming communities. For countless farmers, these signs formed part of the familiar landscape of everyday life. They were encountered on trips to agricultural cooperatives, village merchants, and feed stores, quietly witnessing the seasonal rhythms of planting and harvest that defined rural Japan. Today, agricultural enamel signs are increasingly valued not only for their rarity but also for their ability to preserve a disappearing way of life. Unlike advertisements aimed at urban consumers, they document the history of Japan's countryside—the industries that supported it and the people whose livelihoods depended upon it. [Size] 45x11.5cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.

No. 104715021

Sold
エナメル製広告看板「千代田」ヴィンテージ - 広告看板 - Enamel

エナメル製広告看板「千代田」ヴィンテージ - 広告看板 - Enamel

Showa-era Vintage Japanese Enamel Sign "Chiyoda"

「千代田」 (Chiyoda)
manufactured and distributed by Nissan Chemical (日産化学), identified by the company's iconic white star set against a red circle.

At first glance, the sign's appeal lies in its exceptional graphic balance. The deep cobalt-blue background, bold yellow lettering, and unmistakable Nissan Chemical emblem create a visual impact characteristic of Japan's finest mid-century enamel advertising. Designed to be instantly recognizable from afar, signs like this once stood proudly outside agricultural supply stores throughout rural Japan.

During Japan's rapid postwar modernization, companies such as Nissan Chemical played an important role in transforming agriculture through the development of fertilizers and crop protection products. As scientific farming methods spread across the countryside, branded products became symbols of progress and reliability. The presence of a sign like this outside a local merchant signified more than commercial availability—it represented trust built over years between manufacturers, distributors, and farming communities.

For countless farmers, these signs formed part of the familiar landscape of everyday life. They were encountered on trips to agricultural cooperatives, village merchants, and feed stores, quietly witnessing the seasonal rhythms of planting and harvest that defined rural Japan.

Today, agricultural enamel signs are increasingly valued not only for their rarity but also for their ability to preserve a disappearing way of life. Unlike advertisements aimed at urban consumers, they document the history of Japan's countryside—the industries that supported it and the people whose livelihoods depended upon it.



[Size]
45x11.5cm

[Condition]
Good vintage condition.

Although it shows signs of use, the letters and designs remain clearly visible.

Please check the photos.

Any taxes related to international shipping must be borne by the purchaser.

Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment.
Your cooperation is greatly appreciated.



I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company.
If this happens, please contact me immediately.
Please promptly send me a photo of the item when it arrives and a photo of the damage to the item.
We will provide refunds depending on the situation.

Final bid
€ 25
No reserve price
Ashley Calvert
Expert
Estimate € 150 - € 220

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