The Doxa watch brand was founded by the famous Swiss watchmaker Georges Ducommun. The family business of Henry Aubry and later Marcel Aubry established the first Doxa wristwatch factory in Le Locle. In 1925, Doxa was the first watchmaker in the world to recognize the sales-boosting power of advertising, and in the 1930s, they crafted an 8-day clock for the Bugatti sports car manufacturer. In 1938, the first Bauhaus-inspired, mechanical Grafic wristwatch with a square case was created. After 1950, Doxa became one of the most popular and best-known brands across Europe and the Far East. In the 1960s, it began gaining ground in the USA as well. Every member of the German national team that won the 1954 FIFA World Cup in Switzerland received a gold watch custom-made by Doxa for the occasion. In 1967, DOXA introduced the SUB 300T dive watch, which became a cult favorite among divers worldwide. Since then, the Doxa brand has continued to thrive, aiming to create watches tailored to the needs of every market. The collection includes women's and men's models in both elegant and sporty styles. Each year, a special edition is created that takes center stage for that year. Every Doxa watch comes in its original factory packaging with a manufacturer's warranty.