Anonymous - Pacha Chicorei - 1930s

Description
Anonymous - Pacha Chicorei - 1930s
Poster - Asia, graphic, cooking, food and drink, advertising, travel, applied art - Belgium

Original advertising poster (chromo litho) dated from around 1935 for the egg coffee substitute beverage Chicorei of the brand Pacha.
Condition A: integrally intact.
Edition: H. Melsen, Brussels
Shipping: rolled up in a sturdy tube with track & trace or via Bpost International


Chicory is a perennial plant indigenous to Europe, India and Egypt. It grows as a weed in temperate climates and is widely cultivated in northern Europe. The leaves and roots are used as a vegetable and roasted roots are ground, brewed and served hot as a surrogate for coffee.

In this circa 1935 advertising poster, a wealthy turbaned & bejewelled gentleman, aided by his walking stick, is leaving on a journey accompanied by a pack of Pacha Chicorei which is placed in his pocket.
This poster, which was printed in Brussels by H. Melsen, has the two authentic rubber tax stamps within the letters "c" and "h." The poster measures 14" x 20" and is in excellent condition.

Lot details
Object
Poster
Designer
Anonymous
Poster title
Pacha Chicorei
Period
1930s
Subject
Advertising, Applied art, Asia, Cookery, food & drink, Graphic design, Travels
Country of Origin
Belgium
Condition
A (excellent - mint condition)
Dimensions
49×34 cm
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