Japanese Enamel Sign – “Laundry soap, the source of savings”(Showa Era) There was a time in Japan when everyday life was rebuilt not by luxury, but by small acts of economy. This rare vertical enamel sign carries the bold message: “Laundry soap, the source of savings” It is not merely advertising. It is a cultural instruction. A reminder that in post-war homes, clean clothes, careful spending, and dignity were deeply connected. Imagine a housewife washing garments by hand, hoping to make clothes last longer so the family could save money — for food, for children, for the future. A bar of soap was not a commodity. It was a strategy for survival and optimism. The red background — a color of urgency and action in Japanese advertising — demanded attention in a crowded market street. White characters, fired into enamel glass, remain crisp decades later. Even the minor chips tell a story of rain, hands, and time. This was a message hung on a wall, waiting to shape daily choices. [Size] 45.5x12cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.