The official licensed merchandise for the 2012 London Olympic and Paralympic Games covers three sports: field hockey, synchronized swimming, and wheelchair basketball. Each figurine is issued in a limited edition of 5000 pieces. As "officially licensed + limited edition" event merchandise, it not only embodies the cultural memory of the 2012 London Olympics but also serves as a typical example of "event commemorative collectibles" in the field of sports memorabilia, often used for displaying sports collections and showcasing event-related cultural themes.