Japanese Enamel Sign – “WARM” Ointment for Cuts & Itch (Showa Era) In mid-20th-century Japan, everyday life was physical. Children played outdoors from morning until sunset. Adults worked in fields, factories, and workshops. Minor injuries—cuts, scrapes, insect bites, skin irritation—were part of daily existence. This enamel sign advertised “WARM”, a topical ointment for wounds and itching, sold at local pharmacies during the Showa era (circa 1930s–1950s). Post-war Japan was a country rebuilding itself. Medical care was limited, antibiotics were not yet widespread, and people relied on simple, multi-purpose household remedies. A single ointment had to do many jobs: disinfect small cuts soothe itching from insects calm irritated skin allow people to continue working and living “WARM” was not a luxury product. It was practical medicine for ordinary people. Yellow background: visibility, warmth, reassurance Red lettering: action, effectiveness Simple wording: no exaggeration, no explanation This was advertising for a population that trusted what it could recognize quickly, often while passing a shop on foot. The tall, narrow format allowed the sign to be seen from far down the street— a visual anchor in a neighborhood where people knew their pharmacist personally. [Size] 60x11.5cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.