Rolex Golf Ball Packaging: Contains two golf balls, one a special Rolex edition and the other a 50th Anniversary edition. For over fifty years, Rolex has been inextricably linked to golf. The brand actively supports the sport, with its partnership beginning in 1967 with Arnold Palmer. Since then, Rolex's connection with golf has grown stronger, promoting the sport in numerous ways, supporting outstanding players, major professional tours and governing bodies, and various annual golf tournaments.