编号 102102703

Tsukasa Shōchū / Mihozakari Sake – 双面ホーロー招牌,昭和 - 珐琅标志 - 金属瓷釉
编号 102102703

Tsukasa Shōchū / Mihozakari Sake – 双面ホーロー招牌,昭和 - 珐琅标志 - 金属瓷釉
A striking double-sided porcelain enamel sign (hōrō kanban) from Miho Shurui Kabushiki Kaisha — a Japanese spirits company active during the Shōwa era. Each face advertises a different product from the same maker: one side promotes "Tsukasa" shōchū (Japanese distilled spirit), the other "Mihozakari" sake (Japanese rice wine), both under the bold slogan "Umai!" — meaning "delicious!"
The design is pure mid-century Japanese commercial art: deep cobalt-blue enamel, smooth and glossy, sets off bold white calligraphy that commands attention from a distance. The "Tsukasa" side centres the kanji 司 in a powerful, angular brushstroke style, while the reverse features the flowing, expressive grass-script characters of 美峰盛 — two contrasting typographic personalities on a single sign.
The company name is rendered in pre-reform kanji (株式會社 rather than modern 株式会社), placing this sign in the early-to-mid Shōwa period, when porcelain enamel was the standard medium for durable outdoor advertising across Japan.
Condition is fair with honest signs of age: scattered surface rust, minor enamel chips at the edges and mounting holes, and light scratches. These are consistent with decades of outdoor display and add to the sign's authentic character. Please see photos for full details.
【Size】
Dimensions:×Height 30 cm × Width 45.5 cm × Depth 0.1 cm (approx.)
Weight: 800 g
Note: The condition is fair due to aging. Please see the pictures.
Age:Shōwa period (1926-1989)
Material :Porcelain enamel on metal
【Condition】
Used vintage condition with visible edge wear, small chips, and minor rust spots (notably on corners/edges). Overall highly displayable.
【Shipping】
This item will be carefully packed and shipped with tracking and insurance to ensure it arrives safely. It takes about 3~4 weeks to receive normally.
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