An original late 1970s Coca-Cola painted steel advertising sign featuring the iconic Dynamic Ribbon design with the classic Spencerian Coca-Cola script, "Enjoy" slogan and "Coke" logo. Manufactured from heavy-gauge painted steel with 2.5 cm folded edges, giving it an impressive three-dimensional appearance when wall mounted. A fantastic display piece for Coca-Cola collectors, home bars, garages, cafés or retro interiors. The vibrant red finish retains an attractive gloss, while light age-related wear and minor oxidation along the edges add authentic vintage character. Introduced during the 1970s, the Dynamic Ribbon became one of Coca-Cola's most recognizable advertising designs, making this an attractive and highly collectible piece of beverage advertising history. Condition Good vintage condition Original painted finish with excellent gloss Light scratches and minor edge oxidation consistent with age Straight, solid and ready for display Please study the photographs carefully as they form an integral part of the description. Specifications Brand: Coca-Cola Material: Painted steel Period: Late 1970s Dimensions: approx. 20 × 95 × 2.5 cm (h × w × d) Weight: approx. 2.9 kg