Brand: West End Watch Co. Model family: Sowar / Sowar Prima Movement: Swiss mechanical automatic Dial: Champagne or aged cream, with large triangular markers at 12, 3 and 9 Calendar: Day of the week in the arched window at 6 o'clock; date in the small window below Case and bracelet: Silver-coloured metal, apparently stainless steel The dial's printing, including “SWISS MADE” and “AUTOMATIC”, is consistent with the type of vintage Sowar watches sold in the 1960s and 1970s. Similar examples have been identified with ETA automatic movements, including the calibre 2878.