Rare XL Cadbury’s Cocoa Essence advertising tin, originally produced as a mid-century shop display rather than a standard household container. This oversized version is the most sought-after model, made in limited quantities for use in British grocery stores and shop windows during the 1950s–1970s. The tin features bold, vibrant Cadbury’s graphics with the classic cocoa pod illustration and the slogans “Guaranteed Genuine” and “Guaranteed Absolutely Pure Cocoa.” The colours remain strong and highly attractive, which is uncommon for tins of this size and age. These large shop-display tins seldom survive in such good condition, as most were heavily used or discarded after promotional campaigns. This example retains excellent visual appeal, making it a standout piece for collectors of vintage advertising, British brands, kitchenalia or mid-century commercial décor. A genuine and highly desirable Cadbury’s display item, rare to find, especially in this impressive XL format.