Lanco TV – Vintage Swiss Mechanical – Gold Plated Cushion Case – 1970s Design Icon Elegant Swiss Vintage Timepiece with Distinctive “TV Screen” Design Offered for auction is a beautiful and highly characteristic Lanco TV, a vintage Swiss mechanical watch showcasing the bold geometric styling that defined the golden era of 1970s watchmaking. Featuring a striking gold-plated cushion-shaped “TV” case, silver sunburst dial, and classic manual-wind Swiss movement, this timepiece perfectly captures the sophisticated retro aesthetic collectors continue to appreciate today. Technical Details Brand: Lanco Model: TV Movement: Swiss mechanical movement Functions: Hours Minutes Central seconds Case Material: Gold plated case with stainless steel back Case Size: 36 x 32 mm Crystal: Acryl glass Dial: Silver dial with applied gold-tone and black indexes Water Resistance: Untested for water resistance Bracelet / Strap: Generic leather strap Fits wrist up to approx. 20 cm Condition: Grade B Visible signs of use and aging consistent with age and careful vintage wear. Accessories: Generic box The watch features a refined silver dial with elegant applied baton indexes accented in gold and black, offering excellent visual contrast and a distinctly vintage appearance. Its brushed gold-plated cushion case — commonly referred to as a “TV case” due to its screen-like proportions — represents one of the most recognizable and collectible design trends of the 1970s. The minimalist layout, slim hands, and balanced proportions give the watch a timeless elegance that remains highly wearable even today. Story & Heritage Lanco, short for Langendorf Watch Company, was one of the respected names of traditional Swiss watchmaking during the 20th century. Known for producing reliable and accessible Swiss mechanical watches, Lanco became particularly appreciated during the 1960s and 1970s for embracing innovative case designs and modern aesthetics that reflected the changing spirit of the era. The “TV case” style became a true design icon of the decade, inspired by contemporary architecture, industrial design, and the futuristic optimism of the period. This Lanco TV is a wonderful example of that creative moment in horological history — where Swiss craftsmanship met bold geometric experimentation. Today, vintage TV-shaped watches have become increasingly sought after by collectors due to their unmistakable retro charm and strong vintage personality. A stylish and authentic Swiss vintage mechanical watch combining elegant 1970s design, reliable craftsmanship, and timeless retro appeal. The watch will be carefully packaged and shipped insured. Express Delivery Via UPS Express Internal Reference Number - Itm. 730