Greek Apulian Red-Figure Plate with Lady of Fashion Ancient Greek, Magna Graecia, Apulia, 4h century BC Pottery 13,7 cm diameter CONDITION: Intact, good, very nice patina. PROVENANCE: Private collection, Belgium, 1970s. A lovely painted plate with a typical head female profile taking up the whole scene. She wears a saccos tied in a bow and earrings. Apulian ceramics from Magna Graecia in the 4th century BCE represent one of the most refined and expressive traditions of ancient Greek pottery. Produced in the region of Apulia, in southern Italy, these works were created by Greek settlers and local artisans who blended inherited Greek techniques with regional influences. The result was a distinctive style that stands out for its complexity, elegance, and narrative richness. Apulian vases are typically associated with the red-figure technique, in which figures are left in the natural red color of the clay while the background is painted black. What distinguishes Apulian pottery from earlier Greek ceramics is its elaborate decoration. Artists often filled the entire surface with intricate patterns, ornamental motifs, and detailed human figures. Scenes depicted mythological narratives, funerary rituals, and theatrical performances, reflecting both religious beliefs and everyday life. Large vessels such as volute kraters and amphorae were especially popular. These were often used in funerary contexts, placed in tombs as offerings to the deceased. Many vases feature naiskos scenes, showing the deceased within a small temple-like structure, surrounded by mourners. This highlights the importance of death rituals and the belief in an afterlife. Apulian painters also demonstrated a remarkable attention to detail in clothing, jewelry, and facial expressions, suggesting an increasing interest in individuality and emotion. Added colors such as white, yellow, and red enhanced the visual impact and helped distinguish different elements within the composition. Overall, Apulian ceramics of the 4th century BCE reflect a sophisticated artistic culture that combined technical mastery with storytelling. These works not only served practical and ritual purposes but also acted as a medium for preserving myths, values, and social customs within the Greek communities of Magna Graecia.