日本珐琅广告牌“Diafurajin”——昭和时代的复古。 - 廣告牌 - 瑪瑙

Vintage Japanese “Diafurajin” Ointment Enamel Sign – Showa Era

A fascinating vintage Japanese enamel advertising sign for “Diafurajin Ointment” (ダイアフラジン軟膏), produced by Shiga Prefectural Pharmaceutical (滋賀縣製薬).


The design is unmistakably Showa-era Japanese. The product name is written vertically in enormous red katakana characters, while the slogan appears beside it in smaller black lettering. Against the clean white enamel background, the limited palette of red, black and white creates an advertisement that could be recognized instantly from a distance.


Signs like this were once displayed outside pharmacies and local shops throughout Japan. Before television and modern advertising became dominant, enamel signs were an effective way for pharmaceutical companies to make their products familiar to ordinary households. Their hard, weather-resistant surfaces allowed them to remain outdoors for many years.


Today, these once-common advertisements have become tangible records of a disappearing Japanese streetscape.


The narrow vertical proportions of this example are especially attractive, while the slight discoloration, enamel wear and traces of rust accumulated over time give it the authentic character that modern reproductions cannot recreate.


More than simply an old medicine advertisement, this sign preserves a small piece of Showa-era Japanese pharmaceutical culture, typography and everyday commercial history.


An evocative collectible for enthusiasts of Japanese enamel signs, Showa retro, pharmaceutical memorabilia, vintage typography and Japanese advertising design.


[Size]
45x10cm

[Condition]
Good vintage condition.

Although it shows signs of use, the letters and designs remain clearly visible.

Please check the photos.

Any taxes related to international shipping must be borne by the purchaser.

Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment.
Your cooperation is greatly appreciated.


I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company.
If this happens, please contact me immediately.
Please promptly send me a photo of the item when it arrives and a photo of the damage to the item.
We will provide refunds depending on the situation.