Deep red enamel with bold white typography— This vintage Japanese advertising sign is a powerful reminder of the moment when light itself became a symbol of progress in Japan. Mazda Lamp is an essential brand when discussing the history of lighting in Japan. Its name comes from Ahura Mazda, the god of fire and symbol of light. It embodies the spirit of the times when Japan overcame the darkness of night and began its journey toward becoming a modern city. A shopping district circa 1950. This sign shone red in front of a small electrical appliance store selling light bulbs, quietly illuminating the pride of those who had achieved a "brighter life." Since ancient times, Japanese people have attributed special meaning to "light." It is a symbol of security, civilization, and hope for the future. This sign vividly illustrates the spirituality of Japanese culture. Red enamel is a typical example of Japan's unique advertising culture, combining durability and visibility. The chips and rust that have developed over time are testament to its long history on the streets. Each piece embodies a unique "art of time." [Size] 45x9cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.