Showa-era Double-sided japanese enamel vintage sign “Nissan no Hiryo” – Nissan Fertilizer. Recognizable at a glance by its striking red circle and white star emblem, this sign represents a lesser-known but historically significant side of the Nissan industrial group. Beyond automobiles, Nissan played an important role in Japan’s post-war industrial expansion, including the production of fertilizers that supported the country’s agricultural recovery and growth. The phrase “Nissan Fertilizer” reflects a time when modern agricultural inputs were becoming essential to increase crop yields and stabilize food supply. In rural Japan of the Showa era, fertilizers were not just products—they were a promise of better harvests, improved livelihoods, and a more secure future for farming communities. The lower inscription indicates an authorized dealer (Tokuyakuten), in this case a local merchant, highlighting the trusted network through which such essential goods were distributed. These signs were typically displayed at agricultural supply shops, serving both as advertisement and as a mark of reliability for farmers. Visually, the design is a quintessential example of Showa-era commercial graphics: a deep blue background contrasted with vivid yellow lettering, combined with the bold and iconic emblem. The composition is simple yet highly effective, designed for maximum visibility from a distance. This piece is particularly desirable due to its double-sided construction, originally intended to be mounted perpendicular to a building or along a roadside, allowing it to be seen from both directions. This feature enhances its presence today as a display item while preserving its authentic historical function. More than just signage, this object tells a broader story—of industrialization, rural life, and the connection between large corporations and local communities in mid-20th century Japan. It captures a moment when science and industry were transforming agriculture, and when trust in branded products became an integral part of daily life. The enamel surface, now enriched with age-related wear and patina, adds depth and authenticity. Each mark reflects decades of exposure and use, making this not just a decorative item but a genuine artifact of history. For collectors, especially those interested in industrial heritage, vintage advertising, or Japanese design, this sign offers both strong visual impact and rich cultural significance. [Size] 45.3x36.4cm [Condition] Good vintage condition. Although it shows signs of use, the letters and designs remain clearly visible. Please check the photos. Any taxes related to international shipping must be borne by the purchaser. Occasionally, customs or the delivery company in your country may contact you for customs clearance via phone or email. Kindly ensure you are available to respond. Failure to do so may result in the parcel being returned to me, incurring additional shipping fees for reshipment. Your cooperation is greatly appreciated. I will pack the item securely, but there may be cases where the item is repackaged at customs or damaged upon arrival due to a mistake by the shipping company. If this happens, please contact me immediately. Please promptly send me a photo of the item when it arrives and a photo of the damage to the item. We will provide refunds depending on the situation.